Sports Internships  

Internships - Western Europe Marketing / Sports Equipment


Herzogenaurach | Germany

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.
We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

We offer internships in different teams. Please specify in your application for which team you would like to apply:

  • Training
  • Football
  • Running
  • Heartbeat Sports / Outdoor
  • Originals
  • Concepts to Consumer
  • Brand Activation
  • Marketing Operations

    Your Tasks (specific tasks will be dependent on exact team placement):

  • Maintain product data in the Range Management Application (attributes, like intro dates, sizes, pricing). Keep track of changes and ensure the database itself is always up-to-date during season and prior to deadlines
  • Analysis of competitors pricing, product offer and strategies
  • Support Merchandising Managers with market analysis (Sell-in, sell-out), market & competition research (online screening, catalogue screening)
  • Prepare presentation for key meetings, support the managers with preparation, and gather data, pictures. Deliver your own creative inputs
  • Collection & catalogue preparation of our collections & ranges
  • Work on individual assignments/small project where you can demonstrate your own contribution and ideas for improvement
  • Preparation of product/range overviews & handovers for the European countries
  • Learn to customize global marketing tools into account specific marketing campaigns
  • Understand product and range creation and management process from briefing to commercialization
  • Support range management process along a full seasonal journey
  • Support creation of exclusive products and product ranges
  • Project manage campaign samples (internal & external) and campaign tracking tools (ordering, shipping, tracking, returning)
  • Brand activation support with implementation of ATL & BTL campaigns incl. consumer activations, PR, digital & social media content.
  • Assist in execution of Pan-European post campaign analyses
  • Calendar creation & update (product & communications)
  • Cooperate with PurePlayers like ZALANDO

    Key Objectives:

  • Support the Business Unit Team across all areas of team activity
  • Responsible for the data maintenance of category respective articles
  • Become knowledgeable on competition & market place
  • Provide a reliable administrative support service to the teams such as: meeting agenda & minutes; booking of meetings, rooms, catering; prepare presentations, data base and report maintenance.

    Your Profile:

  • Student of Marketing, Business or similar
  • Enrolled as fulltime student for the complete duration of the internship. Or in the so called gap year between Bachelor and Master’s degree (EU citizens only! Only applies to EU citizens due to working permit regulations.)
  • Fluent English language skills
  • Very good MS Office skills
  • Team player who enjoys working in an international environment
  • Very good communication and interpersonal skills
  • Passion for sports

    Application Deadline: latest 15.12.2017
    Start Dates: 01.02.2018 or 01.03.2018

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