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Sportswear Brand Internship / Sports Equipment


Nike


Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.

Description

KEY ACCOUNTABILITIES


- Become a key partner and work on the marketing strategy of the biggest category of Nike France.

- Spark creativity and help drive the Nike Sportswear brand vision

- Aim at surprising our consumers with new experiences that amplify the sportswear culture

- Be a positive influence to rally the organization to the sportswear cause

- Get closer to our young consumers (16/20 years) in an innovative way

- Anticipate trends and provide feedback to France Brand Team

- Re-connect with the main actors of sneaker and sportswear culture in Paris

MISSIONS

1) NSW x Sneaker culture in Paris


-Trend watch around sneaker culture and our wholesale partners: websites, blogs, Pinterest, Tumblers, Instagram, Facebook, magazines, chat with retailers…

-Review what the competition is doing in sneaker culture: products, events, installations, influencers, benchmark search on digital and physical activations around sneaker culture.

-Consumer analysis/Focus Group: coordinate a study to better understand the young consumer and his relation to his favorite sneaker shops, give his/her point of view and a fresh perspective insight to the rest of the NSW team

2) Sports Marketing Interaction

-Reflect on how we can maximize our sports moments

-Determine the actions to capitalize on our sport marketing assets and leverage them through NSW

3) Distribution

-Define the shops, working with Nike, that build the ecosystem of lifestyle sneakers

-Define the shops that are not working with Nike and that we should target

4) Places

-Define the key areas connected to sneaker culture that influence our sneaker lovers and our avant-gardist consumers (hang outs, bars, cultural places…)

-Define the key people that impact our sneaker lover and our avant-gardist consumer

OFFICE LOCATION

-NIKE FRANCE HQ based in Saint Ouen l’Aumône

-Paris Showroom Saint Denis (optional)

-Meetings in central Paris occasionally at the end of the week

Qualifications

  • 4th or 5th year student in Marketing, Communications, Brand Management
  • Looking for a gap year or a final-year internship
  • Fluent in English
  • Excellent verbal and written communication skills
  • Advanced MS Office level (especially Excel and PowerPoint)
  • Eagerness to contribute to team success and Nike sportswear
  • Interested in digital – a first digital experience is a plus
  • Strong eagerness for the brand
  • Social medias facilities (Facebook, Instagram, Twitter, Snapchat)
  • Creativity, autonomy, organization, and proactivity


  • How To Apply For This Internship





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