Internship - Marketing - Fall 2017 / Sports Media
Ultimate Fighting Championship
This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Beijing, Singapore and Sao Paulo.
The Ultimate Opportunity:
Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site gym with cardio equipment, weight machines and free weights. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!
Strategy for Winning:
Our office consists of people who are passionate, dedicated and innovative people. The tasks associated with this internship will fall into two categories:
a. Planning – work with the department staff on planning elements of media promotion for UFC PPV events, FIGHT PASS marketing, and other promotions as they arise
b. Buying – work with the staff in coordinating internal and external buying parties such as media agencies for media buys
c. Reporting – work with the team compiling post-campaign results analysis of media performance, which will involve:
i. Collecting proof-of-performance documentation from media partners
ii. Compiling and tracking event-to-event Key Performance Indicators
2) Marketing Campaigns
a. Planning – determining target market segments for each individual campaign as the particulars dictate,
b. Executing – requesting creative treatments from production and creative departments
c. Tracking the delivery of all creative campaign elements
d. Distribution of campaign elements to affiliate partners
e. Cross-departmental communication and fulfillment of campaign elements
Specifically, the intern will work on promotions within the semester related to upcoming Pay-Per-View events. For summer, 2017, they will be asked to gather post-event performance data, compile results and build “campaign books” for the events. The intern will also attend meetings and conference calls with media agency partners, and other partners to gain an understanding of the nuances of building marketing campaigns in support of live televised events.
The intern will learn from the ground up the processes of building a Pay-Per-View Television tune in marketing campaign, from budgeting and planning, to the development of messaging and creative, to the targeting of high propensity segments, to the execution of media buys and fulfillment of campaign materials, to the analysis of campaign performance after the dust settles.
How To Apply For This Internship