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Marketing/Promotions Intern / Pro Sports

Eau Claire Express

The Northwoods League is comprised of teams of the top college players from across North America. Each team is operated similar to a professional minor league team, providing development opportunities to players, front office staff members, interns and coaches. The Express are operated similarly to other Northwoods League teams in that their players use wooden bats, experience long road trips and overnight stays and play nightly in front of thousands of fans. The Eau Claire Express play at Carson Park located in Eau Claire, Wisconsin.

About the Position:

Marketing/Promotions interns play a large role in working with Express game sponsors and executing their partnership agreements. In addition, interns will coordinate on-field promotions, organize details of pregame activities, contribute to a positive fan experience at Carson Park and learn all aspects of what goes into the day-to-day operation of a baseball team during the season. Additional details of what is incorporated in the internship positions available in this department are below. The position begins in mid May and goes through mid August of 2017.

Essential Duties and Responsibilities:

-Coordination of nine or more game-day sponsorships
-Contact assigned sponsors before the season begins
-Set up sponsor giveaway, first pitch participant and public address announcements
-Assist in promoting sponsor’s evening
-Cater to sponsor’s needs before, during and after event
-Follow up with sponsor and send proof of performance in days following event
-Keep a record of details regarding night (contact, giveaway, feedback, etc.)
-Ticketing System
-Assist Express front office with walk-in and phone sales at the office
-Take part in creating, promoting and executing one theme night during the season
-Work with other three marketing interns to plan night
-Promote night in the Chippewa Valley through various channels
-Collaborate with other interns to complete a report detailing the night’s processes
-On-field promotions
-Coordinate each between-inning game with respective sponsor
-Secure prizes from sponsor for all game participants
-Help gather and direct contestants
-Promo setup and take down
-Organize all pre-game events (First Pitch, National Anthem, Little Leagues)
-Stadium Music
-Update music selections on computer and oversee part-time employee operator
-Public Address script
-Generate all announcements read over the public address system
-Create announcements promoting upcoming games
-Work with each public address sponsor on creating announcement
-Stadium Signage
-Create and hang promotional signage for all upcoming games
-Create and hang signs reserving seating areas for all group outings
-Trax Kids Club
-Maintain database of current members
-Distribute club membership perks to all members
-Secure promotional items for various game dates for members
-Schedule and promote “Trax Kids Club Day” at one home game
-Apparel Control
-Keep inventory of all apparel and souvenir items
-Generate sales reports for each game on apparel and souvenir sales
-Work with Express front office staff on reordering of items
-Assure that apparel wagon remains well stocked and appears presentable
-Little League Outings
-Contact coaches to schedule outings at each game
-Obtain team roster and organize pre-game introductions
-Fan Information Booth
-Direct and assist fans at each home game
-Sign up contestants for all on-field promotions
-Distribute prizes to contestants of on-field promotions
-Hand out schedules and other Express marketing materials


-Marketing or Public Relations major preferred but not required
-Strong written and verbal communication skills
-Developed interpersonal skills
-Ability to work well under pressure
-Self-motivated individual with ability to multi-task
-Ability and willingness to work long hours, including nights, weekends and holidays during the season
-Experience in Microsoft Office preferred

How To Apply For This Internship

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