Digital Communications Manager / Sports Equipment
RSP Nutrition was founded in 2010 and has established itself as an industry leader in sports nutrition. RSP Nutritionís mission is to provide innovative premium nutritional supplements that inspire customers to live healthier more active lifestyles and achieve their fitness goals. As an emerging sports nutrition brand, RSP Nutrition has national distribution in Bodybuilding.com, the Vitamin Shoppe, and GNC. The Digital Communications Manager is responsible for implementation and execution of a wide range of on-line communication tactics targeted to promote the value of RSP Nutrition. This will be achieved by utilizing digital marketing channels, email marketing and acquired leads to achieve brand objectives. This position will report directly to the VP of Marketing and work closely with the other marketing team members. Experience working with brands in a creative capacity.
Other Desired Skills Include:
Hands-on experience with consumer segmenting tools, and familiarity with general marketing automation systems
1-3 years of experience in Digital Marketing with a focus in social content development and/or reporting, re-targeting, email marketing, media buying experience a plus
Ability to form relationships with media partners preferred.
Expert knowledge in the latest in digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy
Proven track record of hitting tight deadlines and managing timelines.
Proficiency in MS Office, Google Analytics, Social Network Analytics
Able to develop messaging in line with the brand voice and tone.
Strong understanding and experience of Digital/Social Best Practices, Email Campaign systems (Constant Contact and Campaign Monitor), Facebook, Twitter, YouTube, and Instagram;
Highly motivated, fast-learner, self-starter College degree in marketing, communications and/or technical areas preferred
Ideally would have a passion for the fitness industry.
Excellent knowledge of English (both speaking and writing)
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